Magazine article Marketing

Pen Portrait

Magazine article Marketing

Pen Portrait

Article excerpt

Diane Simpson

Ben Simonds-Gooding is joint client services director at Euro RSCG Wnek Gosper. He started his career at Y&R and moved to Leagas Delaney in 1993. He has also worked for Wieden & Kennedy and at Tommy Hilfiger.

Simplified, streamlined and very, very fast-even though all writing is a compromise between the high speed of the brain and the slowness of the hand, this writing positively races across the page.

Fast thinking, driven, achieving, detailed, conscious and extremely focused, this man is well used to weighing up a situation and then making a judgement.

His tendency to link 'i' dots to the rest of the word, and in some cases whole words together, is something I have frequently noticed in the higher echelons of the legal profession. It would seem that this man's communication skills are well honed, but are also very specialised.

He is an idealistic perfectionist and drives himself very hard indeed. …

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