Magazine article Marketing

TV Listings Sector Wages Price War. (ABC Figures)

Magazine article Marketing

TV Listings Sector Wages Price War. (ABC Figures)

Article excerpt

Pricing continues to be the key driver of sales in the TV listings sector, which saw IPC's market leading What's On TV fall 3.3% in the period following a three pence price increase in September.

H Bauer's TV Choice, whose cut-price launch in 1999 led to a wave of price slashing, was the beneficiary seeing its sales rise 4.2% in the period and 7% year on year. TV Choice is now five pence cheaper than What's On TV.

"The past six months have been about getting What's On TV back to a sensible publishing model," said IPC tx managing director Caroline Ward. She claimed the loss in sales was more than offset by a 9% increase in ad revenues.

The premium price end of the market continues to suffer, with Radio Times, TV Times and TV Quick all experiencing significant year-on-year decreases.

TV & Satellite Week recorded the biggest growth, up 11.6% year on year, although a 1. …

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