Magazine article Information Today

NewsEdge Corp. Notes New Partnerships with Managing Automation Online, the New York Times. (Internet Today)

Magazine article Information Today

NewsEdge Corp. Notes New Partnerships with Managing Automation Online, the New York Times. (Internet Today)

Article excerpt

NewsEdge Corp. has announced that its Editor's Picks industry-based content service will be integrated into Managing Automation magazine's Web site (http://www.managingautomation.com). NewsEdge has also announced that it will add daily full-text content from The New York Times to its news products. The content will be delivered through an agreement with New York Times Digital, the Internet division of the New York Times Co.

Managing Automation Online

Managing Automation Online is an extension of Managing Automation, a monthly magazine for business and technology managers in the manufacturing industry. By integrating NewsEdge Editor's Picks, which include industry-based content culled from hundreds of branded news and information sources, Managing Automation Online will provide daily headlines and full-text articles in manufacturing, manufacturing technology developments, management, and other topics to its readers. To create Editor's Picks, a team of NewsEdge industry experts reviews thousands of stories a day to filter out irrelevant information. Managing Automation will also push industry-specific news developments to readers using NewsEdge ReachOut Mail to boost return visits to the site.

"We wanted to provide as much industry-specific information as possible. The challenge for us was to find a news service that could provide the highly specialized news that our readers and users seek," said Meg Wormley, associate publisher of Managing Automation. "NewsEdge was it."

"This is truly one of the smartest utilizations of our content and technology," said Lee Phillips, vice president of product management at NewsEdge. …

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