Magazine article Marketing

Goldfish Restructures for 'Lifestyle' Launches

Magazine article Marketing

Goldfish Restructures for 'Lifestyle' Launches

Article excerpt

Centrica has appointed former NatWest marketer Ian Peters as managing director of Goldfish as it prepares to extend the brand beyond finance into lifestyle services such as ticketing for events.

Peters joins from insurance broker Marsh where he is managing director. He was previously retail marketing director of Nat West,

He replaces Eric Stobart, who took on the managing director role on a temporary basis during his secondment from Lloyds TSB. Stobart becomes chief operating officer at Goldfish where he will oversee technology integration.

Peters' appointment has triggered a major restructure which sees product and brand marketing merged into one division. Goldfish marketing director Charlie Herbert takes on the top marketing role with an enlarged remit that includes responsibility for product as well as brand.

It has led to the exit of product director David Cooper, whose role has been scrapped. Cooper moved to Bradford & Bingley in an undisclosed role.

The merging of brand and product has increased to six the number of people reporting to Herbert. …

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