Magazine article Editor & Publisher

On the Supply Side

Magazine article Editor & Publisher

On the Supply Side

Article excerpt

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Shoom Inc.

Los Angeles

Signed a multiyear agreement with The Plain Dealer, Cleveland, to provide Web-based iTearsheets -- digital tear-sheet files for use as proof of publication for advertisers. Ad data and pages are captured at a newspaper's raster-image processor, transmitted to Shoom for validation and processing, and posted to an online database (and archived). Thumbnail page images are created, and files are tagged to make them searchable. Digital representations of the full contents of published newspapers are posted to Shoom's iTearsheets Web site. An advertiser is notified by e-mail, with a link to an account summary page from which it can directly access ad pages, measure ads digitally, review them for quality, and compare them against insertion orders.

PEPC Worldwide

The Hague, Netherlands

Launched its newspaper-distribution concept in Asia with installation of three Presspoint self-contained digital-printing kiosks at hotels in Bangkok, Thailand, another in Hong Kong, and dealer arrangements in India, Malaysia, and Indonesia. Presspoints currently print the latest issues of 65 newspapers from 35 countries. PEPC plans to install 200 kiosks in Asia at high-traffic sites (upscale hotels, airports, convention centers, cruise ships). It expects to have installed more than 1,000 worldwide by year's end. New publishing partners are South Korea's Dong A Ilbo, Peru's El Comercio, and Costa Rica's Tiempos del Mundo. Others include The Miami Herald, The Atlanta Journal- Constitution, Spain's El Pais, Italy's Il Giornale, Germany's Die Welt, and Mexico's El Economista. …

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