Magazine article Marketing

Is the BBC Providing the Service to Justify a Compulsory Licence? the BBC Has Publicly Insulted Millions of Its Most Loyal Customers. (Opinion)

Magazine article Marketing

Is the BBC Providing the Service to Justify a Compulsory Licence? the BBC Has Publicly Insulted Millions of Its Most Loyal Customers. (Opinion)

Article excerpt

It has been a bad few days for the BBC -- and rightly so. For the first time there is the sense that the Corporation may not be able to go on handing down its policies as if they were written on tablets of stone.

At the very least, Gavyn Davies has learned that it is much easier to make [pounds sterling]100m in the City than be chairman of the BBC. In particular, for months now he has from public platforms been accusing the white, middle-aged, Sothern, well-educated classes of society of trying to hijack the BBC schedules.

Rather like Gerald Ratner's joke about selling 'crap' decanters, Davies said it once too often and in front of the wrong audience. The unfortunate thing from the BBC chairman's point of view is that if you add in the Northern members of the said tribe -- and on what grounds should they be excluded--you end up with one of the fastest growing groups in society.

Apart from the fact there are more of them, they have represented the staunchest and most loyal supporters of the BBC. And their grumbling about the balance of BBC programming has steadily risen.

The point was recently articulated well by Simon Jenkins -- hardly a knee-jerk opponent of the BBC-when he argued that public service broadcasting was alive and well at the BBC -- but in radio, not television.

Instead of listening and trying to understand what the critics have been saying, the BBC has instead 'done a Ratner' and publicly insulted millions of its most loyal customers.

Somebody in the Corporation at least had the wit to realise the enormous damage that was being done and an apology was issued through gritted teeth. …

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