Magazine article Insight on the News

Traditions Transform. (for the People)

Magazine article Insight on the News

Traditions Transform. (for the People)

Article excerpt

Endangered traditions often don't have the powerful or passionate protectors of endangered species, but for the people nonetheless laments their passing. In an effort to revive a downturn in sales, British beverage giant Diageo announced testing of a new pouring system that will cut the time it takes to fill a pint of Guinness (that very popular drink in Ireland) down to 15 or 25 seconds from the traditional two minutes.

For two centuries -- ever since Guinness Stout first hit the market in the 18th century -- Irish drinkers of that healthful beverage have become accustomed to the wait. Now a new ultrasound system allows barkeeps to build a head on a pint instantly rather than over time.

But it's not a tradition that will die uncontested. "You pull a pint for an Irishman and he expects to wait," an Irish bar manager told a Reuters reporter. "If you pull one in less than a minute, he'll say, `Where the hell did you drag that from? …

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