Magazine article Marketing

Pen Portrait

Magazine article Marketing

Pen Portrait

Article excerpt

Russell Jones is brand director at Emap Performance. He spent ten years at UDV, then joined the music media world. He now manages a team of five responsible for marketing youth brands such as Kiss and Kerrang!

Some what reminiscent of a high powered, particularly efficient engine, this writer is self-motivated and detail obsessive.

His left-hand margin becomes wider and wider as he writes-a sure sign of optimism (and also an eagerness to get the writing part over with). Here we have some one who can really make things happen.

This man's determination knows no bounds. Endowed with a 'surgeon's mentality' he has the ability to sum up a situation with precision and accuracy before going onto make the most appropriate move.

I also note that the lines of writing lift as he writes, a pointer to his being both amused and enthusiastic about this particular exercise.

His writing slopes to the left, but his signature slopes to the right. …

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