Magazine article Marketing

Pen Portrait. (Marketing Mix)

Magazine article Marketing

Pen Portrait. (Marketing Mix)

Article excerpt

Nick McElwee joined Euro RSCG Wnek Gosper in 1999. He has just been made client services director. He started his career at DFSD Bozell and later joined Saatchi & Saatchi to help launch The National Lottery.

Here we have an individualist who (unashamedly) borders on the eccentric.

I have never analysed writing and found a writer who was less than interesting -- but in this case I confess to finding a writer that is positively fascinating. For a start, I believe he was smiling as he wrote this piece.

Narrow spaces between words denote someone who really needs other people and their approval. However, this man leaves wide spaces between words -- a sure indication of someone who cherishes independent action and decision.

He is creative, individualistic, sensitive, fastidious, original and exceptionally detail conscious. This chap really does leaves little to chance as far as getting things as he wants them is concerned.

The piece of paper that I received had a bit chopped off the top. …

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