Magazine article Marketing

Surprise, Surprise. Marketing's Most Influential Network Is in the Bar

Magazine article Marketing

Surprise, Surprise. Marketing's Most Influential Network Is in the Bar

Article excerpt

Visitors to The Marketing Expo can take advantage of an exciting innovation, designed to track down old friends and colleagues. It's called The Bar, and works along similar lines to Friends Reunited -- but with the added incentive of free drinks!

When pre-registering at www.themarketingexpo.co.uk visitors can drop in to a special area of the website (also called The Bar). Here they can both log their details and search for industry chums, clients, contacts, suppliers... anyone in fact that they may have lost touch with and be keen to relocate. If they spot a person they'd like to contact, they can send them an email via the website, suggesting a time to meet up in the real bar at the venue.

This is an ideal opportunity to find out what really happened after so-and-so left the company, got poached by the competition or caught in the act in the stationery cupboard... which means The Bar at ExCeL is likely to prove a powerful magnet for industry movers and shakers -- and everyone who wants to stay on top of the who, what, when, where, and why of the marketing industry. …

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