Magazine article Marketing

Pen Portrait

Magazine article Marketing

Pen Portrait

Article excerpt

Guy Parsons is sales and marketing director of the Whitbread Hotel Company. He joined Whitbread in 1997. Prior to that he was director of operations, sales and marketing for Accor Business & Leisure Hotels UK

Here we have a writer who is particularly adept when it comes to calculated response and who will come up with the goods very quickly.

Making the most of timing and change is this chap's special gift (he's like a chameleon) and arguing with him will be like punching fog-he'll agree with what you say and then turn it around, add to it, adapt it and end up with something you both agree on.

He automatically surveys a situation for potential advantage and potential disadvantage with the intention of making the most of the former and eliminating the latter. He is a visualiser and negotiator. His motivation is not how something will look, but whether it will work.

Describing words include: goal-minded, independent, impatient, enthusiastic, simplifying and determined. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.