Magazine article Editor & Publisher

Shutdowns Dam Revenue Stream

Magazine article Editor & Publisher

Shutdowns Dam Revenue Stream

Article excerpt

Closing times sober ad staffers

Advertising Director Rosa Carnot figured the San Antonio Express-News had dodged a bullet this month when Kmart announced massive nationwide store closings: Of the area's seven stores, the discounter was shuttering just two.

Last week, the other shoe dropped. Albertson's Inc. announced it is closing all 16 of its supermarkets in San Antonio. "We haven't really felt it with Kmart yet -- but Albertson's is going to hurt a lot," Carnot said. "They've been a good advertiser," she said.

Albertson's said Wednesday that it would close 116 stores in San Antonio and Houston, and in Memphis and Nashville, Tenn. Newspapers in those markets were still shaking from the local fallout of Kmart's March 8 announcement that it would close 284 stores nationwide.

In one fell swoop, the Houston Chronicle faced the loss of advertising from all 43 of its local Albertson's supermarkets and seven of about 20 Kmart locations. "Unfortunately, no one is going to move into the market to replace them," said Mark Lester, a Chronicle display advertising director. …

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