Magazine article Management Review

Utilitarian Vision

Magazine article Management Review

Utilitarian Vision

Article excerpt

The word vision isn't often applied to the utilities industry, but if George Shaheen, managing partner of Anderson Consulting, has his way, that may soon change as utilities face an increasingly unregulated future.

Years ago," he told a recent gathering of utilities executives, organizations like mine and yours probably weren't thinking too much about competitive advantage. Vision was not in the vocabulary of business management." But times have changed.

To be leaders in the 90s, companies will have to do a better job of linking their strategic direction with their daily business activities," trends that, he says, will help businesses find competitive advantage:

Outsourcing. The point is to transfer routine tasks to a third party, thus freeing management to concentrate on strategic activities. But "the way I look at it," Shaheen says, "if information is the ultimate competitive weapon, then why disarm it?" Instead, management should look for ways to outsource information activities without outsourcing information strategy. …

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