Magazine article Information Today

Gale Group, Dialog Announce Library Marketing Alliance. (News Break)

Magazine article Information Today

Gale Group, Dialog Announce Library Marketing Alliance. (News Break)

Article excerpt

Two Thomson Corp. subsidiaries, Gale Group (http://www.gale.com) and Dialog Corp. (http://www.dialog.com), have announced that they will begin a comprehensive, long-term joint-marketing effort designed to reach the academic and public library markets worldwide. No specific products or services were described in the announcement, beyond the fact that the first set of offerings would target the public library market and appear by the middle of this year. (This probably means timing the new products' releases for ALA's Annual Conference.) The new alliance could put Dialog back in the public library market after decades of disinterest, as well as increase the company's presence in academic libraries. Gale would be able to draw on Dialog's breadth of content to round out and distinguish its offerings in these hotly contested market sectors.

Gale Group has a large collection of reference works--some 600 databases--as well as a massive collection of full-text files. It has strong presence in the academic and public library world with its InfoTrac and Resource Center product lines. Dialog is a leading supermarket search service with a wide array of data (including most of Gale's full-text periodical material) and a strong presence in the corporate, government, academic, and scientific markets. According to the announcement, "The new alliance seeks to leverage Dialog's depth and breadth of content, brand power, and technology platforms in combination with Gale's market-leading position, expertise, and sales support infrastructure for its worldwide markets." The alliance will co-market, co-brand, and co-develop new products; enhance content sharing and licensing; and leverage both companies' sales and service infrastructures.

"This alliance is an important step for both companies," said Allen Paschal, Gale president and CEO. "It demonstrates the virtually unlimited opportunities for new-product development and service enhancements made possible when two Thomson businesses work together. We're excited that we'll be able to offer our customers in the academic and public library community a wider range of content, products, and services by working with Dialog."

Roy M. Martin Jr., Dialog president and CEO, said, "We are leveraging the strengths of two great companies, sharing content and building new products that, we believe, will be well-received by public libraries and their patrons and the academic market around the world."

Neither company plans to displace any existing products or services. …

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