Magazine article Artforum International

Dorit Margreiter: Galerie Im Taxispalais. (Reviews: Innsbruck)

Magazine article Artforum International

Dorit Margreiter: Galerie Im Taxispalais. (Reviews: Innsbruck)

Article excerpt

Using concepts of the French sociologist Henri Lefebvre as a point of departure, Dorit Margreiter's exhibition "Everyday Life" involved various ways of showing how modern information technologies shape our social, economic, and cultural life, thereby also determining the conditions for the worlds of design, advertising, and production. The chief resource for Margreiter's reflections on content and aesthetics is television, that arguably most "everyday" and globally accessible of media. Drawing sophisticated parallels between reality and fiction, Margreiter examines the way daily life reflects the influence of Hollywood, especially the television industry with its soap-opera and sitcom formats, particularly in two biographical works. In Short Hills, 1999/ 2000, a portable DVD player becomes the medium of emigration and memory. The situation of a Hong Kong Chinese family living in suburban New Jersey is depicted by juxtaposing documentary footage with one family member's favorite Hong Kong soap opera. In Around the World, Around the World, 2001. Shanghai is the backdrop for stories dealing with the concept of place and other phantasms: belonging, origin, home, cultural and ethnic identities.

Margreiter's approach to staging draws on methods used in architecture and design, such as Frederick Kiesler's display systems, or elements from film sets and television studios, which function as meta-stages for her fictive-documentary storyboards. Everyday Life (Case Study #22), 2001, the most recent and central work of the exhibition, tells stories of the ideal life as manifested in the modernist houses of Southern California. The icon of the glass-andsteel miracle is Pierre Koenig's Case Study House sitting dramatically atop a hill overlooking Los Angeles and offering spectacular panoramic views of the city. …

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