Magazine article Editor & Publisher

February

Magazine article Editor & Publisher

February

Article excerpt

Linage still melts away, albeit a bit more slowly

For the seventh straight month, linage in all four of the exclusive E&P/Competitive Media Reporting newspaper advertising indices dropped in February, compared with the same month a year earlier.

The National ROP (Run-of-Press) Index was the last to avoid negative territory when it was flat in July.

For February, the classified and retail indices both were down 10%; the insert index, 6%; and the national index, 2%.

For the year to date, the classified index was down 11%; the retail index, 9%; the insert index, 6%; and the national index, 2%.

E&P/CMR NEWSPAPER ADVERTISING INDICES

Display Classified ROP Index YTD -11%, FEB -10%: With Automotive the only category in the Display Classified ROP Index to continue motoring along in February, ad linage measured by the index suffered a double- digit percentage dip, compared with the same month a year earlier -- as it did for the year to date.

Preprinted Insert Index YTD -6%, FEB -6%: In the Preprinted Insert Index in February, the Computer Stores category was hot and the Other Inserts category was not, compared with their respective performances a year earlier. Overall, the index was down equally for the month and the year to date. …

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