Magazine article Marketing

MARKETING MIX: Pen Portrait

Magazine article Marketing

MARKETING MIX: Pen Portrait

Article excerpt

Mike Sell is founder and chairman of Total Media. He has previously run media departments and agencies. He is an advocate of middle-sized media independents and a critic of the mass mergers of volume-buying agencies.

Here we have a strong, determined, controlling individual with a keen goal orientation that fuels most (if not all) of his endeavours.

His double-underlined signature reflects the emphasis he places upon his capability of getting things done. He is the person to go to if you want to ensure that things happen.

The signature itself is no different from the rest of his writing, which is a clear pointer to, as far as this man is concerned, what you see being exactly what you get. Despite any appearances to the contrary he is not a true extrovert. If and when he behaves in an outgoing manner it will usually be a means to an end.

His sense of humour is both creative and infectious. He has a preference for the factual rather than the 'embroidered' which is something he regards with deep suspicion. …

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