Magazine article Marketing to Women: Addressing Women and Women's Sensibilities

Single Women Earn More Than Men. (Workforce/Employment)

Magazine article Marketing to Women: Addressing Women and Women's Sensibilities

Single Women Earn More Than Men. (Workforce/Employment)

Article excerpt

Never-married women who live alone and work full-time earn 28 cents more per hour than their male counterparts, according to the Employment Policy Foundation. Women in this group earned 93 cents per dollar earned by their male counterparts in 1981.

Childless women age 25-39 earned 88% as much as childless men the same age in 1981. In 2001, childless women age 25-39 earned 96% as much as men in the same group. Almost one in 10(8%) working households is headed by a female sole earner; this translates to a total of 3.62 million households as of March 2001.

Women made up 38% of workers in professional and technical fields in 1981; by 2001, women accounted for more than half (51%) of workers in these fields. While women have closed the gap in educational attainment and work experience, disparities remain. Women who work full-time are less likely than their male peers to hold postgraduate degrees.

The EPF projects that by 2030, the proportion of working households headed by a single adult will increase to nearly half (48%). …

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