Magazine article Editor & Publisher

10 That Do It RIGHT - Arizona Daily Star

Magazine article Editor & Publisher

10 That Do It RIGHT - Arizona Daily Star

Article excerpt


In the late 1990s, the Arizona Daily Star was growing -- but not fast enough to offset the circulation declines of its joint-operating- agreement (JOA) partner, the Gannett Co. Inc.-owned Tucson Citizen.

Tired of talking about poor circulation growth, news staffers at the Pulitzer Inc.-owned Star took action. On their initiative, the paper redesigned its look, implemented circulation-growth incentives for newsroom managers, and improved the quality of the enterprise reporting, Publisher and Editor Jane Amari says. "The idea that they could have an impact on their newspaper was an attractive idea to them," she says.

The business side also got involved, using billboards to sell the day's top stories, tracking sales by source, striking partnerships with sandwich shops and gas stations, and increasing Newspaper In Education sales.

The efforts are paying off: In the six months ended March 31, circulation was up 3.5% daily from a year ago, to 106,708, and up 0.1% Sunday, to 177,883.

The cornerstone of the editorial changes was revived enterprise coverage, Amari says. …

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