Magazine article Editor & Publisher

10 That Do It RIGHT - Hoy

Magazine article Editor & Publisher

10 That Do It RIGHT - Hoy

Article excerpt

New York

Since Hoy ("Today") dawned brightly in late 1998, Newsday's Spanish- language sibling has become not only the largest-circulation Hispanic daily newspaper in New York but one of the largest-circulation Latino papers in the nation as well. And it's no wonder.

"We want to be the No. 1 Spanish- language newspaper in the country, period," says Louis Sito, Hoy's president and publisher.

Because of Hoy's attractive 25-cent weekday cover price, changes in the demographic composition of the city, and excellent editorial content -- Hoy won 10 first-place awards, including a tie in the Outstanding Hispanic Daily category, in the National Association of Hispanic Publications' Hispanic Print Awards this March -- Sito and his Tribune Co. colleagues have a real shot at meeting this goal.

Hoy reported its weekday circulation in the most recent ABC FAS-FAX, covering the six months ended March 31, as 75,113, a nearly 40% gain over the year-earlier period. The tabloid also reported the circulation of its Sunday issue, launched in February of last year, as 25,462. …

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