Magazine article Editor & Publisher

Cartoon Sites Seek Piece of the Action

Magazine article Editor & Publisher

Cartoon Sites Seek Piece of the Action

Article excerpt

Cartoon Resource now has a presence online, where competitors include Artizans and

Cartoons are creative things, but sometimes numbers tell the story: 6,500, 325, 400. The Cartoon Resource (CR) service recently launched a Web site that already features 6,500 cartoons divided into more than 325 categories. And CR has had 400 clients -- about 5% of them newspapers -- since starting offline two years ago.

There are other online cartoon services, too. For instance, the 1999- founded Artizans has nearly 350 customers -- with 58% of them newspapers. And the 1996-founded, which offers more than 2,000 images, has a clientele that's about 50% newspapers.

CR clients can look for cartoons on such topics as American life, animals, and business -- on through the alphabet to seasonal, sports, and teen life. These subject areas are subdivided into the 325-plus categories. For instance, a client searching under "American life" -- a topic especially popular since Sept. 11 -- can find cartoons about everything from amusement parks to spirituality.

"Our cartoons have been created and organized to be very topic- specific, [which allows] editors and art directors to find what they want immediately," said CR Creative Director Andrew Grossman, a cartoonist (pen name "Toos") who founded the company with CR Director of Marketing Nancy Terrell.

The cartoons -- created by 24 artists who each receive 50% of the proceeds from sales of their work -- can be translated into 12 languages. …

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