Magazine article Marketing

MARKETING MIX: Pen Portrait - Cathy Murphy, Emap Performance

Magazine article Marketing

MARKETING MIX: Pen Portrait - Cathy Murphy, Emap Performance

Article excerpt

Cath Murphy is brand director at Emap Performance. She has worked for Emap for more than ten years and is currently responsible for the marketing of the Big City and Magic stations in the north and Magic in London.

Handwriting is a compromise between the speed of the writer's brain and the slowness of the writer's hand . This sample reflects that compromise very well indeed - the writing is very fast and incorporates many simplifications and streamlining

It is clear that she has a keen sense of timing and deadlines. Spontaneous, gutsy, warm, decisive, sensitive to atmosphere and she really can talk.

This writing is middle-zone dominant (middle zone being letters such as a, c, e, i, m, n, o etc) which is often a feature of a writers who make excellent leaders or 'fronters' and who are particularly self-reliant and strong-willed. She lives in the 'here and now' and makes decisions quickly.

When this woman commits herself to something, the commitment is absolute. …

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