Magazine article Marketing

Go Director to Take Top Role after easyJet Deal

Magazine article Marketing

Go Director to Take Top Role after easyJet Deal

Article excerpt

Go's sales and marketing director David Magliano will take the top marketing job at easyJet once the airlines merge, and will set about bringing more customer focus to the enlarged easyJet brand.

When easyJet's takeover of Go is completed at the end of July, Magliano will become sales and marketing director, reporting to chief executive Ray Webster.

He will retain most of his current marketing team with the exception of Go's european marketing manager Mireille Briggs, who is leaving. EasyJet's commercial director Mike Cooper will take on a strategic development role and current easyJet marketing head Alistair Buckle will report to Magliano.

Magliano is charged with communicating the demise of the Go brand and the transition of its customer base to the easyJet brand, a process that will take between 18 and 24 months.

A review of agency relationships will take place in the autumn. EasyJet has traditionally eschewed a creative agency, whereas Go retains HHCL and Partners. On the media side, easyJet uses BBJ and Feather Brooksbank, while Go retains Optimedia.

'We'll review things in the longer term, but we will still promote the Go brand in the medium term. …

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