Magazine article Marketing


Magazine article Marketing


Article excerpt

BMW (GB) Ltd is a wholly owned subsidiary of BMW AG, the German automotive company. The BMW Group is broken down into the segments: BMW Automobiles; BMW Motorcycles; and Financial Services.

BMW Automobiles develops, manufactures, assembles and sells the BMW and Mini brand cars, including off-road vehicles, as well as spare parts and accessories. Sales outside Germany are handled primarily by subsidiary companies and also by independent import companies.

BMW Motorcycles develops, manufactures, assembles and sells BMW brand motorcycles and the C1 as well as parts and accessories.

The Financial Services business primarily focuses on leasing automobiles, providing loan finance for customers, dealers and insurance activities.

It wasn't until January 1980 that BMW established its own UK subsidiary, BMW (GB) Ltd. It took over from BMW Concessionaires, which had been operating in the UK since 1966.

In January 1994, to increase growth and its market range, BMW acquired the Rover Group, which owned the Rover, Land Rover, Mini and MG brands, for pounds 800m. The price reflected the amount of investment needed to modernise Rover's product range and manufacturing plants.

In 1999, BMW acquired the rights to the Rolls-Royce name from the Volkswagen group. BMW agreed not to use the automobile brand for itself until 2003, when it starts with its plans for new models and a new Rolls-Royce car factory in Goodwood, West Sussex.

In May 2000, BMW agreed to sell MG Rover to the Phoenix Consortium for a nominal fee of pounds 10 plus a pounds 500m working capital loan. …

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