Magazine article Marketing

MARKETING MIX: Pen Portrait - Terri Robinson, Quiet Storm

Magazine article Marketing

MARKETING MIX: Pen Portrait - Terri Robinson, Quiet Storm

Article excerpt

Terri Robinson is managing director of Quiet Storm.

She co-founded the agency in 1997 as London's first joint ad agency and production company. Before that she spent five years at HHCL and Partners.

Here we have quite a lady. Believe me, she is Action Woman. Describing words include: strong, determined, focused, goal-minded, expressive, practical, energetic. progressive and resolute.

A natural leader, she will be at her best with her hands on the driving wheel (and feeling pretty itchy if they aren't).

Although her signature is different from the rest of her writing the differences are merely an extension of what is already there ... as though she has found herself in a position that enables her to truly be herself.

My guess is that she is in a situation that she has been able to make into her own. This writer is exactly what she does.

Although I generally ignore writing content (after all it could have been written to deceive) her mention of proof-reading rings true as her critical faculties are very well-honed indeed. …

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