Magazine article Marketing

Gillette Invites Pitches for Pounds 400m Media Task

Magazine article Marketing

Gillette Invites Pitches for Pounds 400m Media Task

Article excerpt

Gillette is reviewing its global media buying and planning business, worth around pounds 400m, as part of a programme to cut supplier costs and redirect the money into brands. The account is worth pounds 19.4m in the UK, where it is handled by OMD.

In addition to its current roster media agencies, Omnicom's OMD and Interpublic's Universal McCann, the company has invited MindShare to pitch for the account.

MindShare's WPP sibling, Ogilvy & Mather, handles advertising for Gillette's Duracell battery brand.

The review is part of a wider 'strategic sourcing initiative' by Gillette.

A Gillette spokesman said: 'It is an internal assessment process, not a formal review. We've asked our existing agencies for info about their organisation, capabilities and resources. We've included MindShare because we've had a longstanding relationship with Ogilvy & Mather.'

He added that while the review would take 'a few months', a result was likely sometime in the third quarter, and stressed that creative relationships would be unaffected.

The review is being administered by a global Gillette team headed by vice-president, marketing services Dick Cantwell and including European media director Michael Winkler. …

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