Magazine article Marketing

Lemon Laws Squeezes Through

Magazine article Marketing

Lemon Laws Squeezes Through

Article excerpt

Lemon law squeezes through

Marketers will have to take a keener interest in the Consumer Guarantees Bill this week after the government failed to block it in the Commons. The Bill now starts its committee stage on February 7.

Consumer affairs minister Eric Forth was isolated as Tory and Labour MP's enthusiastically backed the idea of a "lemon law" giving customers a year's right to have faulty cars and electrical goods repaired or replaced. Manufacturers who do not comply will have to label their goods accordingly.

Forth left MPs in no doubt that he wanted the Bill killed. He argued that the plan is over-ambitious and will not work and said it would mean manufacturers writing a blank cheque in favour of the consumer. It might dissuade some from offering a guarantee. And it was grossly unfair to make manufacturers refund the retail price in full.

He urged MPs not to alter the delicate balance between producers and consumers. …

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