Magazine article Marketing

PR Pushes for Province Power

Magazine article Marketing

PR Pushes for Province Power

Article excerpt

PR pushes for province power

The Institute of Public Relations (IPR) is promising a better deal for regional PR firms and their clients as it moves into its new 700,000 [pounds] headquarters in Clerkenwell.

The change of address is symbolic because the new premises are the first IPR has owned in its 42-year history, and represents its improving financial health.

Doug Smith, the new IPR president, claims that improving facilities for out-of-London members, is one of three aims the financial security provided by the IPR's new asset should help to achieve.

Smith also wants to see the IPR improve industry training standards and carry much more weight in Europe.

The regions, he says, will benefit "because we can hold media briefing sessions for them with, say, all the London architectural press. Obviously if PR people know the media better, there's a good chance they'll get better coverage."

Regional members are likely to remain sceptical about the Institute which is widely thought to have neglected their needs, failing to address itself to the regions in recruitment drives.

But an injection of new blood to the IPR's regional committee in this week's elections could change all that. …

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