Magazine article Online

1 Jump. (Online Spotlight)

Magazine article Online

1 Jump. (Online Spotlight)

Article excerpt

Web-based information aggregators are now getting on the invisible Web bandwagon so well articulated by Chris Sherman and Gary Price in their book The Invisible Web (published by Information Today Inc.). Aggregators are beginning to exploit all the information hidden in free but invisible Web pages. For business researchers, one cool tool is 1Jump.com, a resource that gets you one-click access to information within company and government Web sites, along with access to content from a number of value-added aggregators.

To use 1Jump, you'll have to head over to www.1jump.com and download its proprietary Windows-only software. (I know, how 1990s.) You'll also have to pull out your credit card; subscriptions are $29.95 a month or $299 a year. But if you ever need quick access to consistently formatted information on major publicly and privately held companies around the world, it's money well spent.

Once you've loaded the software and subscribed, you have a staggering number of search options. You can pull up information by company name or by just about any other company data point (ticker, officer name, metropolitan statistical area, SIC or NAICS code). For most of the data points, you can sort the resulting list by company name, sales, or number of employees. You can also select any of the 20-plus specialized directories and databases 1Jump licenses, such as Marquis Who's Who, Notable Corporate Chronologies, market research from STAT-USA, and the Wholesalers & Distributors Directory.

As an example, let's see what comes up for Ford Motor Company. I find that I can review a list of brands and trademarks registered by Ford. I can print a company profile, click links to the company's U.S. SEC filings, display a list of current and former (!) executives, along with their biographies, review a brief history of the company, see a list of patents assigned to Ford, and look through a somewhat inaccurate list of "rivals," which includes an automotive parts company and several auto financing companies but omits Honda and Nissan, both of which were identified in Ford's latest 10K as two of its significant competitors. Of course, I find similar anomalies with other company information sources.

OK, so 1Jump isn't the most comprehensive source of information. But I like the fact that I have one-click access to a variety of information, including a number of print directories that would cost me a lot more than $299. And I appreciate being able to pull up company information from a number of sources through a single search. …

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