Magazine article Marketing

Germany Contests UK Tobacco Ad Ban

Magazine article Marketing

Germany Contests UK Tobacco Ad Ban

Article excerpt

Germany is challenging the Labour government's proposals for a UK ban on tobacco advertising, in a move that could spark a legal battle and delay the legislation.

The German government has filed an objection to the Tobacco Advertising and Promotions Bill, currently passing through the House of Commons, because it claims it does not conform to European Union and World Trade Organisation free-trade rules.

While the exact details of the German objection remain confidential, it is likely to infuriate the Labour government, which is keen to introduce a ban to meet its 1997 manifesto commitment.

Under EU guidelines, member states must notify the Commission of national legislation that may be seen as a barrier to free trade. This leads to a three-month notification period, during which other member states can object to the legislation.

The challenge means there will now be a further delay of at least three months while the UK government considers its response. …

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