Magazine article Marketing

MARKETING MIX: Pen Portrait - Tim Hipperson, Managing Director McCann Relationship Marketing

Magazine article Marketing

MARKETING MIX: Pen Portrait - Tim Hipperson, Managing Director McCann Relationship Marketing

Article excerpt

Tim Hipperson is managing director at McCann Relationship Marketing. He was one of the founding directors of MRM London before being promoted to managing director this year. He joined from Tequila Payne Stracey.

- It is often said (in graphological circles) that people who choose (I assume he wasn't coerced) to use such a thick pen point are particularly sensual in their tastes.

I liked the way this writer laid out his writing on the page - nice clear margins on all sides with the lower one slightly deeper, somewhat akin to framing a picture.

Such a layout is invariably the handywork of someone with a very well-honed visual awareness. Here we have someone who can literally look at something and know whether or not it will work.

His lower zone (lower loops etc) contain downward scimitar-like slashes and believe me, this chap can be very determined when he's made up his mind.

The narrowness of letters such as 'a' and 'o' point to a strong tendency to be self-critical. …

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