Magazine article Information Today

WhizBang! Labs Closes Its Doors. (News Break)

Magazine article Information Today

WhizBang! Labs Closes Its Doors. (News Break)

Article excerpt

In an unexpected move, WhizBang! Labs announced that it would cease operations, letting most of its employees go in May. Until this surprise announcement, the company seemed to be weathering the harsh technology climate and signing up major clients, such as LexisNexis, Dun & Bradstreet, and the U.S. Department of Labor.

In a recent interview for EContent magazine http://www.econtentmag.com/r2/2002/ojala4_02.html), president and CEO Bob Sherwin was upbeat and confident that WhizBang! was on a fast track to success. He alluded to potential customers in the information industry that are similar to LexisNexis, with which the company was in negotiations. He was enthusiastic about WhizBang!'s ability to set the standard in providing sales professionals with leads. He believed, and still does, in the potential of the company's research and development.

WhizBang! Labs was founded in 1999 by Sherwin, Berkeley Geddes, and Dallan Quass. Its first product, FlipDog, spidered corporate Web sites for job postings. It automatically extracted the data, categorized the jobs, and added them to its database. FlipDog was so successful that it became the fifth most visited recruiting site. WhizBang! sold FlipDog to Monster.com, a TMP Worldwide company, in 2001.

For LexisNexis' Advertising Red Books and Directory of Corporate Affiliations, WhizBang! provided Web crawling that identified mergers, acquisitions, company name changes, and any other alterations in corporate affiliations. Dun & Bradstreet hoped that WhizBang!'s technology would make its directory listings more pertinent and timely, plus allow it to cut back on the manual labor involved in phoning the millions of companies in its directory. WhizBang! would also suggest new companies to add to the directory. Another technology from WhizBang! transformed legacy data into XML format.

A LexisNexis spokesperson confirmed that WhizBang! technology continues to power its Advertising Red Books and Directory of Corporate Affiliations. …

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