Magazine article Marketing

Oftel Calls Up Telesales Code

Magazine article Marketing

Oftel Calls Up Telesales Code

Article excerpt

Oftel calls up telesales code

The Office of Telecommunications (Oftel) is poised to approve a telephone preference service (TPS) which will effectively freeze "unwanted" sales calls.

The move will force telemarketing companies to subscribe to a new regulatory organisation if they want to keep on the right side of the law.

Final details were submitted to Oftel last week by the British Direct Marketing Association (BDMA). The aim is to set up a TPS modelled on the mailing preference service (MPS) which sifts mailshots.

The difference is that the TPS will have statutory backup as the appointed agent of Oftel. Once designated, the TPS will maintain an official register of consumers who object to unsolicited calls. Any telemarketer who makes uninvited contact with anyone on this list will be in breach of the new telephone permit - the revised Branch Systems General Licence.

As Colin Fricker, director of the BDMA, explains: "It will be a self-regulatory system, and we expect 100% of telemarketing companies to subscribe. If they don't, how will they get hold of the names on the register? We will try to make sure that everyone abides by the rules. …

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