Magazine article Marketing

Services Helpline

Magazine article Marketing

Services Helpline

Article excerpt

Gambling win

Q: I want to produce branded scratchcards as a promotional item, but I need to control the odds of winning. Do any companies produce scratchcards in reasonably small numbers?

A: We all love scratchcards and they are a simple and easy way of enticing people. Pegasus Games on 01420 541960 and Playprint on 01388 720226 can help. Both can supply branded scratchcards and offer the latest styles. They have a wide variety of lottery sizes and prize funds.

The cards are designed with pre-determined prize structures with a specific quantity of each prize or cash denomination. Care is taken to ensure there is a good mix of winning and non-winning tickets in each lottery batch so nobody will be left feeling duped.

Visual impact

Q: We would like our upcoming marketing campaign to feature various illustrations based on what we do. Can you recommend a skilled illustrator?

A: High-quality illustrators are few and far between. To get hold of somebody that can create a great marketing campaign featuring images based on your work, contact Clive Collins on 01702 557205 or Hartoons on 01704 543981.

Inflatable brands

Q: I have seen large inflatable mock-ups of products before, but don't actually know who makes them. Could you steer me in the direction of a company that can make them to order?

A: You see those large inflatable mock-ups at all sorts of events. They look great and are ideal for putting your brand in the public eye. Jumbo Inflatables on 01926 311145 charge approximately pounds 150 per foot on a replica can. This is a rough estimate and the price will depend on the exact specifications of your replica. It has experience in making replicas for all the major brands.

It's also worth getting in touch with BR Inflatables on 01925 824765.

Aerial ads

Q: I have noticed that in recent months there seems to have been increased activity in the aerial advertising world. The recent good weather has persuaded me that it could prove a worthwhile marketing tool for my company.

What options are open to us?

A: There are several possibilities. There are hot air balloons, banners that trail behind planes and blimps. …

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