Magazine article Marketing

CAREERS: Company CV - United Biscuits

Magazine article Marketing

CAREERS: Company CV - United Biscuits

Article excerpt

United Biscuits (UB) is one of the UK's leading food groups. Its core business is the manufacture and distribution of biscuits and snacks.

The company formed in 1948 from the merger of two Scottish family businesses, McVitie & Price and Macfarlane Lang and has evolved into an international business.

Its principle operations are its biscuits group, comprising all UB's biscuit operations in seven Western European countries, incorporating the national biscuit brands such as McVitie's UK, BN (France), Delacre (France and Belgium), Verkade (Netherlands) and Nabisco's European businesses.

In 2000 the division had annual sales of around pounds 1bn.

UB's other business is UK Snacks, comprising KP Snacks, Derwent Valley Foods (Phileas Fogg) and KP Nuts. In 2000 this division has annual sales of around pounds 300m.

UB has a wealth of household names in its portfolio and an impressive track record of innovation and development, making it a leading name in biscuits and snacks in Western Europe. Its high-visibility brands can be seen in virtually any supermarket trolley.

In May 2000 after a series of competing takeover bids, UB was acquired by Finalrealm, a consortium of financial investors (Cinven, PAI, DB Capital Partners) and Nabisco Holdings Corporation, the US foods business. As part of the transaction, UB acquired Nabisco's European businesses, bringing together some of the best-known biscuit and snack brands in Europe: McVitie's, Oreos, Go Ahead!, BN, Chips Ahoy! …

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