Magazine article Marketing

IBA Reflects on Religious Ads

Magazine article Marketing

IBA Reflects on Religious Ads

Article excerpt

IBA reflects on religious ads

Evangelical groups and leaders such as Billy Graham may soon have the chance to advertise on UK television, according to the IBA.

A decision on whether to drop the ban on religious advertising can be expected by this autumn, says the IBA's controller of advertising Frank Willis.

The IBA launched a consultative campaign this week on the issue. The IBA's successor, the Independent Television Commission (ITC) will be expected to draw up a policy on religious advertising which is now specifically banned under the 1981 Broadcasting Act.

The Broadcasting Bill, currently in Parliament, is expected to drop the ban on religious ads. Any ban or code of practice dealing with religious advertising will come under the control of the Home Secretary and the ITC.

Home office minister David Mellor, who is steering the Broadcasting Bill through Parliament, is rumoured to have no objection to allowing religious groups to compete in TV advertising markets.

Neale Halliday, board account director at the agency says: "I don't think, with hindsight, it would have made much difference. …

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