Magazine article Marketing

Fresh Ideas for Food Retailing

Magazine article Marketing

Fresh Ideas for Food Retailing

Article excerpt

Ex-Tie Rack Neil Fairley is gambling on a concept combining low cost and technology

Fresh ideas for food retailing

Ex-Tie Rack managing director Neil Fairley is to launch a new fresh food retailing concept attempting to combine the service of the traditional independents with the technology of modern supermarkets -- at cheaper prices.

Fairley, marketing director at Next before moving to Tie Rack in 1987, plans to open 30 "Food Stores" in the next five years. The first starts trading on May 27 in Putney, south-west London.

In what he claims is a food retailing first, Fairley is setting up a telephone shopping service whereby products ordered by credit card can be collected later in the day from a cool storage room for no extra charge. Alternatively, customers can leave shopping they have bought in cool storage while they shop elsewhere.

Instead of supermarket aisles, the Food Store will be modelled on a high quality food hall, with individual fresh food departments trading from 15,000 sq ft floorspace.

But like large supermarkets Food Store will also offer the convenience of 300 car parking spaces. …

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