Magazine article Marketing

MARKETING MIX: Pen Portrait - Phil Andrews, Partners Andrews Aldridge

Magazine article Marketing

MARKETING MIX: Pen Portrait - Phil Andrews, Partners Andrews Aldridge

Article excerpt

Phil Andrews is co-founder and managing partner at Partners Andrews Aldridge. He's been in direct marketing for 17 years. His agency has twice been voted 'Agency of the Year' in its four-year history.

Well this is a lively fellow. He's full of energy and has a lively and highly perceptive wit. He likes to simplify things but believe me, this chap doesn't miss a trick.

And while on the subject of tricks, I suspect his sense of humour lends itself to the occasional 'set-up'. He has an especially even temperament (it will take a lot to faze this man ...) and even when he does feel a bit shaky it will pass quickly and not be noticeable to onlookers.

He's actually Mister Cool and performs at his very best when the pressure is on.

Mind you, at least some of that pressure may be due to his working on the assumption that others share his energy and dedication levels.

His optimism is infectious and acts as a very potent boost to his already high capability to motivate others. …

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