Magazine article Marketing

Cable Authority Overturns Ban on Chatline Ads

Magazine article Marketing

Cable Authority Overturns Ban on Chatline Ads

Article excerpt

Cable Authority overturns ban on chatline ads

The Cable Authority (CA) has fallen in line with recent IBA moves by cancelling its ban on controversial "chatline" advertising.

But continuing differences in policy between the two bodies remain. These leave in doubt how the future Independent Television Commission will handle the two-tier system of advertising regulation it inherits when the CA merges with the IBA at the end of the year.

Controller of advertising at the Cable Authority, Chris Quinlan, says the decision on chatlines was prompted by the imposition of a code of practice on premium rate telephone operators by the telephone regulator Oftel.

The Oftel code of practice introduces a compensation fund and other consumer protection measures. "If a regulatory body with responsibility for services can come up with acceptable guidelines, we will accept them," says Quinlan.

But Robin Duval, chief assistant of television at the IBA, has said that the ITC will not necessarily look for a uniform set of rules.

Cable and satellite stations may be allowed to continue operating on what have usually been more liberal guidelines, particularly in the area of sponsorship. …

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