Magazine article Marketing

Sky TV Thunders at Potential BSB Buy-In

Magazine article Marketing

Sky TV Thunders at Potential BSB Buy-In

Article excerpt

Sky TV thunders at potential BSB buy-in

Sky Television has entered a bitter and complex dispute with one of its four key dish installation companies, Startrak, following moves by rival satellite station BSB to acquire a stake in the company.

Sky has given Startrak 12 months notice before its three-year contract to instal dishes in the West Midlands and Wales is terminated.

Sky alleges that "Startrak has been unable to provide a fully effective installation service for Sky's customers." But Startrak's chief executive Mike Ryan vigorously denies this claim. He says Sky is making its allegations "in order to terminate its contract", prompted by rumours of BSB taking a stake in the company.

Neither Startrak nor BSB will confirm details of any interest BSB might acquire in the company. But BSB spokesman Edward Bickman says: "We are looking at the possibility of it."

Startrak will continue to do installations for Sky during the remainder of its contract period, while BSB has given an undertaking "to respect fully the confidentiality of Sky's customer database", says Sky. …

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