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OPINION: Why Granada's Only Sacrificial Victim Did Not Deserve His Fate

Magazine article Marketing

OPINION: Why Granada's Only Sacrificial Victim Did Not Deserve His Fate

Article excerpt

It was always inevitable that Granada chief executive Steve Morrison would have to go. A Granada scapegoat was needed for ITV Digital and there was only ever going to be one candidate in addition to Stuart Prebble.

Gerry Robinson - who as Granada chairman took the company into digital terrestrial - had, with immaculate sense of timing, disappeared to his mansion in Donegal, leaving only a smile behind.

Current chairman Charles Allen was determined that it wasn't going to be him. So by process of elimination it was a case of step forward Steve.

The fact that the departure has happened in slow motion suggests that Morrison was not all that happy about being marched to the top of the mountain in ceremonial robes to be clubbed to death.

There is an obvious explanation for the delay. Morrison is not the sort of person who would surrender to his fate before his pension was topped up to the highest possible level.

Although chief executives have to expect to take a modicum of responsibility when things go wrong, Morrison has been a tad unfortunate. The word is that although Morrison was an ITV Digital director, Prebble reported directly to Allen rather than to him.

Morrison, a football fan, also claims to have been the only one to oppose the Football League deal, a deal that certainly hastened the end of the great digital project, if not actually killing it off.

He is also unlucky in being what looks like the sole corporate sacrificial victim. …

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