Magazine article Marketing

CAREERS: Company CV - Mars

Magazine article Marketing

CAREERS: Company CV - Mars

Article excerpt

Masterfoods was formed in January 2002 by the merger of Mars Confectionery and Pedigree Masterfoods. The business is a subsidiary of Mars UK Ltd, whose parent company is the privately owned US corporation Mars Incorporated, whose principle business interests include branded snack foods, pet care products, main meal foods, electronic automated payment systems and drinks vending.

Masterfoods in the UK, along with Irish operations, comprise the Western region of Masterfoods Europe.

In the UK, confectionery is produced at a plant in Slough, Berkshire, while the pet food products are produced in Melton Mowbray, Peterborough and Birstall, with an office in Waltham-on-the-Wolds. Main meal products are made at a factory in King's Lynn.

The parent company, Mars Inc. dates back to when Frank C Mars began making confectionery in Tacoma, Washington in 1911. The US Mars company began in 1923 with the manufacture of Milky Way. European operations began in 1932 when Forrest Mars, Frank Mars' son, moved to the UK, with the foreign rights to Milky Way, and began manufacturing a sweeter version of the bar for the UK market, called Mars Bar.

In 1935, a UK petfood business was formed, which later became Pedigree Petfoods. In 1940 Forrest Mars returned to the US and introduced Uncle Ben's rice and founded M&M Ltd. In 1964, he merged his company with his deceased father's business under the Mars name.

Mars products are consumed in more than 100 countries around the world.

The company employs some 30,000 associates and has manufacturing facilities and offices in more than 60 countries. …

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