Magazine article Marketing

On-Pack Promotions Row Sparks Split in Label Industry Body

Magazine article Marketing

On-Pack Promotions Row Sparks Split in Label Industry Body

Article excerpt

On-pack promotions row sparks split in label industry body

In-fighting has broken out at the Creative Label Development Federation (CLDF) following its recent condemnation of food retailers who avoid on-pack promotions (Marketing, May 24).

Cardiff-based Irwin Packaging, one of the six leading packaging and labelling companies which make up the CLDF, has threatened to resign from the federation after it condemned such retailer reluctance as "archaic and irrational". It fears the comments will lead retailers to blacklist members.

Retailers like Waitrose and Marks and Spencer avoid stocking on-pack promotion products because, respectively, they think "the goods should speak for themselves" and "the consumer only ends up paying for special promotions through the final purchase price".

The federation used its ad hoc survey to issue a stern warning to retailers: "There seems to be a certain feeling in certain food retail sectors that on-pack promotions cheapen a product's value and appeal. This certainly not the case. In fact, quite the opposite. In this time of consumer spending cutback, it is in everyone's interest, including supermarkets, to increase sales. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.