Magazine article Risk Management

Communicating with Employees - a Global Strategy

Magazine article Risk Management

Communicating with Employees - a Global Strategy

Article excerpt

Modern technology in the form of satellite links, electronic mail and sophisticated computer graphics make global communication not just a reality but a necessity for many companies.

According to Kevin Shilling, a senior communications consultant for William M. Mercer based in London, worldwide demographic changes and the development of subsequent corporate cultures for multinational companies shed new light on the importance of effective communications. "An international employee communications strategy establishes a network for two-way communication and has several advantages for multinational companies," he said.

"First, a consistent message can be sent and received in all parts of the world where the organization operates," he said. "The reaction to that message is then relayed to corporate headquarters where it is monitored."

In addition, Mr. Shilling said that a corporation gains strength from a unified internal message. "Employees will develop a common understanding and commitment to the corporation's goals," he said. "They may even develop a sense of pride in being part of such a progressive, international company."

Other advantages of an international communications strategy include easier recruitment, retention and motivation of employees who can see exactly what part they play in a company's global success. Once that perspective is achieved, employees and managers alike are encouraged to strive toward even broader horizons.

"Local issues, such as different languages, cultures and attitudes, can be handled more easily within an international communication network," Mr. Shilling said. "They are part of the communication strategy and may alter from country to country although the corporate message will remain the same."

Finally, simple economics shows that an international communication strategy prevents money from being spent "reinventing the wheel" in each country. …

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