Magazine article International Trade Forum

E-Trade Bridge Follow-Up: First E-Trade Assessor Training Workshop. (in Brief)

Magazine article International Trade Forum

E-Trade Bridge Follow-Up: First E-Trade Assessor Training Workshop. (in Brief)

Article excerpt

ITC hosted the first training workshop for e-trade assessors (Geneva, June 2002) as the start of a "Winning with the Web" initiative to raise SME managers awareness of e-trade. The training provides concrete examples of how information and communication technology (ICT) can improve SME competitiveness and trade performance; it also showcases potential role models. The initiative grew out of E-trade Bridge kick-off meetings in Kenya and Viet Nam, when it became clear that many enterprise managers are unable to articulate the potential benefits of using ICT to improve Their international competitiveness. They are also unable to identity practical actions that they might carry out in order to take their first steps in e-trade.

The workshop also trains assessors to review companies in depth by assessing their management competence, export fitness and a-trade readiness, using an approach and tools developed by ITC under the E-trade Bridge Programme. On returning to their countries, assessors identify and assess around 20 enterprises, from which they select a small number to benefit from tailored support to develop and implement a short focused e-trade initiative. …

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