Magazine article Marketing

A Battle Better Left Unfought

Magazine article Marketing

A Battle Better Left Unfought

Article excerpt

A battle better left unfought

It isn't easy, you suspect, being the Advertising Association (AA). An underfunded body that represents the diverse interests of a variety of other trade bodies - now there is a recipe for confusion. In the main, it copes well: its training courses are often popular; its mass of statistical data admirably compiled, analysed and disseminated; its lobbying on behalf of advertisers and the advertising industry usually well-directed and effective.

Which brings us to the AA's role in fighting off a possible blanket ban on tobacco advertising. Sensibly enough, the AA sees the drive towards harmonising advertising regulations across Europe as one of the major threats to UK advertising in the 90s. If, as some countries wish, all tobacco advertising is banned, other target areas will surely follow, according to the AA - alcohol, OTC pharmaceuticals, toys and so on. Apres moi le deluge, as the tobacco industry might argue.

And that would be fine if the AA had the support of all interested parties. …

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