Magazine article Marketing

Sunday Times Revamp Takes Off

Magazine article Marketing

Sunday Times Revamp Takes Off

Article excerpt

Sunday Times revamp takes off

The Sunday Times has embarked on a major programme of "facelifts" as one of a series of initiatives in the cut-throat Sunday quality market.

The 18-month redesign process developed by the Business Design Group began last week with a revamped logo and will continue with a plan to create greater typographical uniformity throughout the paper's many sections.

Editor Andrew Neil claims that the Sunday Times has gone through changes in recent years which now need to be brought into a more coherent form. The news review section will be the first to face a shake-up.

The Sunday Times has suffered noticeably in the past year with the increased competition in the sector. It has seen a year-on-year circulation drop of 150,000 to April. However, its latest estimated circulation for June 3 of 1,150,000 is up on the previous week by 33,000.

The Observer has a latest sales estimate of 535,000 - down 6000 on the previous week. Recent weeks have seen controversy surrounding the departure of some senior staff like John Shirley, news editor.

Tim Westbrook, the Observer marketing director, believes the pruning has probably ended. …

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