Magazine article Marketing

Drinking to Your Health

Magazine article Marketing

Drinking to Your Health

Article excerpt

Drinking to your health

It's here again. That annual descent into seasonal drink-induced somnambulance which, in the UK at least, seems to last for around two weeks as businesses everywhere grind to a halt.

Of course for some people this condition lasts all the year round. Who has not sat opposite someone on the tube who reeks of the demon drink even at 7.30 in the morning? Perhaps for these people the new initiative by Tesco to put units onto its own-label drink packaging comes too late.

But for those who veer towards the upper end of their weekly limits - 14 units for women, 21 for men - such information could stop them toppling over the abyss into the danger zone. And let's face it, it only takes a regular half bottle of wine to do it - quite restrained by the standards of some people who would certainly not regard themselves as alcoholics.

So surely the onus should be on the drinks industry to discourage abuse of their products? It is paying lip service, at least, to efforts to combat problem drinking. Last year, the brewers banded together to set up the Portman Group to promote responsible drinking. This year also saw the introduction of alcohol by volume figures. …

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