Magazine article Editor & Publisher

Bay City Roller Coaster

Magazine article Editor & Publisher

Bay City Roller Coaster

Article excerpt

Trolley rides into a newspaper war

It's not a street-car stop named Desire, but it's quickly becoming one of the most coveted bits of real estate in Tampa, Fla. The Tampa Tribune and a local strip club both want it, and clearly the St. Petersburg Times is concerned.

The trolley stop in downtown Tampa close by a sports arena -- recently renamed the "St. Pete Times Forum" -- likely will be named after the Times' cross-bay rival Tribune. According to a story in Wednesday's St. Petersburg Times, the Tribune will barter $125,000 worth of free ads for naming rights to the stop. The trolley, opening next month, is one of those tourist-friendly concepts aimed at revitalizing downtown.

But Amy Chown, marketing director for Tribune, said, hold on. "The story in the St. Pete Times was premature," she said Wednesday afternoon. "We have a proposal regarding the naming of the stop near what is now the 'St. …

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