Magazine article Editor & Publisher

Here's the Scoop about 'Kid Scoop'

Magazine article Editor & Publisher

Here's the Scoop about 'Kid Scoop'

Article excerpt

Self-syndicator has an unusually large list and a new product

When it comes to "Kid Scoop," NIE stands for Newspaper In Education -- and Number Is Excellent. The feature goes to 180 papers, a very high total for a self-syndicated product. And the Sonoma, Calif.-based Kid Scoop (KS) operation soon will have more subscribers with the launch of "My Kid Scoop" for younger children.

How does a self-syndicated feature find 180 clients, in tough economic times, no less? One reason is that KS founder Vicki Whiting is frequently on the road marketing "Kid Scoop" and related content (including teaching materials) as well as doing NIE training. And the former elementary- school teacher is offering educational yet entertaining content that can help attract the next generation of readers.

"Children need to be reading a newspaper. I believe our democracy depends on it," said Whiting, who is CEO, president, and editor of KS - - and still does some teaching on a volunteer basis.

"Kid Scoop" started during the 1980s in The Sonoma Index-Tribune, a semiweekly, and entered nationwide syndication in the mid-1990s. The weekly feature aimed at 6-to-12-year-olds includes games, puzzles, cartoons, stories, safety tips, and more. …

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